Schema Markup Generator

Why is schema important for Website SEO?

When you add content to your website, search engine bots extract the main keywords but do not understand the keyword intent associated with your content.

For example, the apple keyword can differ from the fruit on some websites to Apple company on others. Adding contextual information to your keywords can help search engines better understand your content.

Here are some benefits of adding schema markup to your website content.

Target Rich Snippets: Schema markup makes website information look better to search engine bots, and they tend to highlight your content as Rich Snippets.

Boosts SEO: Although schema markup is not a direct ranking factor, it certainly helps you improve your position on the search engine results page. It also helps to showcase important information like star ratings within the search result which makes your content stand out from your competitors.

Knowledge Graph: Dedicated to a person type of organization, the Knowledge Graph shows the important information in the form of a knowledge panel (a knowledge box).

Increases CTR: Since users see direct answers to their questions in rich snippets and links in the frequently asked questions, your content tends to get higher clicks than your competitors.

Schema markup also helps many industry-niched websites like recipe websites, food blogs, and product review websites.

Indeed, it can improve your website’s conversion rate and help you grow organically.

Types of Schema Markups

Although the Schema.org vocabulary consists of hundreds of schema types, below are some of the most widely used schema types.

Review Schema: The review schema adds user ratings, five stars, images, and item descriptions on the search results page.

Local Business Schema: Local business schema helps local businesses by showing fields like business name, business website URL, address, business hours, and ratings.

Article Schema: Article schema adds content meta like author name, publisher, type of article like blog posts, short article, news content, and more.

Service Schema: The service schema was designed for service-providing businesses like plumbing, travel vendors, car washing, garages, doctors, and local service-based professionals.

Recipe Schema: Recipe schema adds cooking recipe data like cooking time, ingredients, ratings, and more.

Person Schema: Person schema is made for highlighting famous personas like celebrities, renowned authors, entrepreneurs, and bloggers.

Job Posting Schema: The job posting schema helps you highlight job listings and job details in the search results to help you find the right candidate.

FAQ Schema: FAQ schema markup highlights the frequently asked questions in the search engine results.

How-to Schema: How-To schema lists out the essential steps that a user needs to go through to complete a task.

Video Schema: Video schema shows videos from your post on the search results page to help visitors know about your video embeds.

And many more.